Challenge

A regional investment bank sought to establish itself as a knowledge leader in the MEA region’s investment landscape. The goal was to create a platform that showcased its expertise in emerging markets, fostered connections between listed companies and global investors, and reinforced its reputation as a trusted partner for investors and corporates.

Approach

I collaborated with the bank to develop and execute a flagship annual investor conference, which attracted over 300 listed companies and high-profile global asset managers. The event featured keynote addresses, panels, and fireside chats with influential CEOs, fund managers, and economic experts, emphasizing investment opportunities and market trends across MEA.

Ahead of the conference, a targeted promotional campaign was launched, generating buzz through exclusive research reports authored by the bank’s analysts. On-site, structured networking sessions and one-on-one meetings ensured that participants gained tangible value from the event. Real-time social media updates and a media strategy extended the event’s reach, capturing the attention of a global audience.