Insights

PR consultancies have traditionally viewed media training as their most significant offering to help executives navigate public interactions, focusing primarily on preparing them for the specific challenges of interacting with journalists and handling press conferences. While this approach served its purpose in an era dominated by traditional media, it no longer addresses the diverse communication demands […]

Africa is home to unparalleled investment opportunities in infrastructure. With a population expected to surpass 2.5 billion by 2050 and an urbanization rate that outpaces most continents, the demand for roads, energy, telecommunications, and transport systems is immense. Yet, despite this clear need and the potential for strong returns, institutional capital from developed markets remains

As the GCC’s banking sector embraces 2025, the landscape is defined by complexity, opportunity, and risk. Economic diversification initiatives like Saudi Arabia’s Vision 2030 and the UAE’s Vision 2071 are catalyzing growth, but they also expose banks to new challenges. From geopolitical instability to technological disruption, the region’s financial institutions must navigate a rapidly evolving

In an increasingly competitive and digital business landscape, companies must employ every possible tool to stand out, build trust, and remain resilient. Public relations (PR) offers unparalleled value in meeting these needs, going beyond basic publicity to strengthen four fundamental aspects of business: brand awareness and recall, reputation management, audience engagement and community building, and