Organizing ta Real Estate Valuation Conference

Challenge

A Qatari bank sought to position itself as a thought leader in real estate while addressing a pressing regional issue: the absence of professional regulation in real estate valuation. The goal was to foster industry dialogue, build partnerships, and influence policymaking to bring valuation practices in the region in line with global standards.

Approach

The bank organized the Middle East’s first-ever conference on real estate valuation in collaboration with a global commercial real estate advisor. This high-profile event drew over 300 delegates, including policymakers, investors, and industry leaders. The agenda featured keynote speeches, expert panels, and workshops showcasing global best practices and actionable solutions for the region’s valuation challenges.

Credibility was heightened by the presence of Qatar’s Minister of Justice, who inaugurated the conference. A robust media strategy ensured wide coverage, amplifying the bank’s role as a driving force behind industry reform. The event also facilitated meaningful engagement with stakeholders, including government entities, industry associations, and real estate professionals.

Outcome

The conference had far-reaching impact. It directly influenced the Qatar Prime Minister’s decision to introduce the country’s first Real Estate Valuation Law, aligning local practices with international standards. The bank was lauded as a visionary leader, with media coverage enhancing its reputation regionally and internationally. This initiative not only strengthened the bank’s position in the market but also reshaped the real estate sector’s regulatory landscape in the Middle East.