With a distinguished career as a senior communications consultant, I have advised clients across the Middle East, Africa, Europe and Asia both as an independent consultant and at leading global agencies, including Hill & Knowlton Strategies and Weber Shandwick. My experience extends also to senior management roles at HSBC Group, Western Union, Qatar Islamic Bank and Arqaam Capital.

Throughout my career, I’ve honed my skills in crafting strategic communications solutions that resonate across cultural, business, regulatory and political boundaries. My approach combines deep industry knowledge with a solid understanding of regional nuances, enabling me to deliver impactful results for clients operating in complex international environments.

My expertise spans a wide range of strategic communication needs, with a particular focus on strategy and planning, financial and transaction communications, reputation management and high-level content development. I specialize in crafting comprehensive communication strategies, managing complex issues and crises, and providing strategic counsel to CEOs and C-suite executives. My experience also encompasses public affairs and government relations, change communications, and sustainability communications, allowing me to deliver tailored and impactful solutions for each client.

In addition to my corporate communications expertise, I bring a nuanced understanding of the global business environment, supported by insights into political, regulatory, and policy landscapes. Academically, I hold two master’s degrees—one in Translation and Copywriting and another in EU Policymaking—enhancing my strategic approach and fuelling my commitment to continuous professional growth.

Let’s connect to explore how my broad and international PR expertise can elevate your organization’s reputation